Privacy policy
Last modified on May 24, 2025
This Privacy Policy explains how WUKIYO Limited [HK] collects, uses, shares, and protects personal information, and the privacy rights and choices we offer, in connection with our websites, online services, and products and services (collectively, our “Services”). In this Privacy Policy, “WUKIYO” includes WUKIYO Limited [HK].
For individuals in Hong Kong, please refer to our Consumer Health Data Privacy Policy for additional information about the processing of your consumer health data, and your rights under applicable state data privacy laws with respect to such data.
Personal Information We Collect
Information you provide to us.
Personal information you may provide to us includes:
- Contact details, such as your first and last name, organization name, email and mailing addresses, and phone number.
- Account data, such as the username and password that you may use to establish an online account with us.
- Communications that we exchange with you, and any other information you voluntarily provide during conversations with us, including when you engage with us via WhatsApp, contact us with questions, feedback, or otherwise.
- Order and purchase history, including your interactions with our checkout page.
- Payment details, such as your payment card number, bank account number and shipping address. We rely on payment providers, such as Stripe, to process payments and we do not have access to payment card numbers.
- Subscriber survey data, including the information you provide when you fill out surveys, and recordings of video or voice chats with our marketing team.
- Marketing data, such as your preferences for receiving our marketing communications and details about your engagement with them.
Third party sources
We may combine personal information we receive from you with personal information we obtain from other sources, such as:
Social media logins
When you log in to the Services with a third-party service such as Facebook, you may direct the service to send us personal information as controlled by that service or as authorized by you via your privacy settings at that service.
Data providers, such as information services, data co-ops, and data licensors.
Public sources, such as social media platforms.
Marketing partners, such as companies that have entered into joint marketing relationships with us.
Automatic data collection
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and your interaction over time with our websites, online services and our communications, such as:
- Device data, such as your computer's or mobile device's operating system type and version, manufacturer and model, browser type, screen resolution, RAM and disk size, CPU usage, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings, mobile device carrier, radio/network information (e.g., WiFi, LTE, 3G), and general location information such as city, state or geographic area.
- Online activity data, such as pages or screens you viewed, how long you spent on a page or screen, the website you visited before browsing to our websites, navigation paths between pages or screens, information about your activity on a page or screen, access times, duration of access, and whether you have opened our marketing emails or clicked links within them.
- We collect this information using cookies and other similar technologies. For more information, please visit our Cookie Policy.
How We Use Personal Information
We use personal information for the purposes set out below. We have included the “legal basis” for each use case as required by certain data protection laws.
To perform our contractual obligations:
Service delivery. We use personal information to perform our contractual obligation under our terms of use, including to:
- Provide, operate, and improve our Services and our business;
- Process your payments and complete transactions with you;
- Communicate with you about our Services, including by sending announcements, updates, security alerts, and support and administrative messages.
For our legitimate interests:
To improve, monitor, and protect our Services. We use personal information to improve and keep our Services safe for our users, which includes:
- Understanding your needs and interests, and personalizing your experience with the Services and our communications;
- Engaging in surveys and focus groups, and recording our video, audio, and website chats with consumers
- Troubleshooting, testing, and research to keep the services secure;
- Investigating and protecting against fraudulent, harmful, unauthorized, or illegal activity.
- For research and development
We may use personal information for research and development purposes in our legitimate business interests, including to analyze and improve our Services and our business. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you.
For direct marketing
We may send you direct marketing communications and messages through various channels, including email and WhatsApp as permitted by law (e.g. where we have a commercial relationship with you) and in line with your marketing preferences to keep you updated about our products, activities, promotions, and other initiatives. For example, we will email you our newsletter or send your marketing messages via WhatsApp in accordance with your preferences. You may opt-out of our marketing communications as described in the Opt-out of marketing section. Where required under applicable law, we will only send you direct marketing communications with your consent.
For interest-based advertising
We may engage third-party advertising companies to display our ads on their online services. We may also share information about our users with these companies to facilitate advertising for our services to them or similar users on other online platforms. We conduct these interest-based advertising activities to ensure we present you with relevant updates on our products, activities, promotions, and other initiatives in line with your interests. Where required under applicable law, we will only engage in interest-based advertising with your consent. You can learn more about your choices for limiting interest-based advertising by visiting our Cookie Policy.
To comply with our legal obligations:
We may use personal information to comply with our legal obligations, including to:
- Ensure our compliance with applicable laws (including consumer laws with respect to purchases you make), lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities;
- Audit our internal processes for compliance with legal requirements;
- Enforce the terms and conditions that govern our Services;
- Prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical, or illegal activity, including cyberattacks and identity theft;
- Protect our, your, or others' rights, privacy, safety, or property (including by making and defending legal claims).
How We Disclose Personal Information:
We may disclose personal information to:
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Affiliates.
Within WUKIYO Limited [HK] for purposes consistent with this Privacy Policy.
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Service providers
Companies and individuals that provide services on our behalf or help us operate our Services or our business (such as hosting, information technology, customer support, Artificial Intelligence (AI) chat agent, email delivery, WhatsApp business solution providers, survey platform providers, and website analytics services).
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Payment processors
When you make a purchase at WUKIYO Limited, your payment card information is collected and processed directly by our payment processors. We do not record or maintain payment card or bank account details. These payment processors may use your payment data in accordance with their privacy policies.
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Third parties
Third parties, such as advertising companies, data providers, and data co-ops, such as Oracle and Epsilon, for interest-based advertising and other marketing purposes, including those third parties' own purposes. To learn how to opt-out, please see the “Privacy Rights and Choices” section below.
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Professional advisors
Professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
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Authorities and others
Law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
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Business transferees
Acquirers and other relevant participants in business transactions (or negotiations for such transactions) involving a corporate divestiture, merger, consolidation, acquisition, reorganization, sale or other disposition of all or any portion of the business or assets of, or equity interests in, WUKIYO Limited (including, in connection with a bankruptcy or similar proceedings).
Please keep in mind that whenever you voluntarily make your personal information available for viewing by third parties or the public on or through our Services, that information can be seen, collected and used by others. We are not responsible for any use of such information by others.
Sharing your personal information
Account choices:
You can review and update certain account information by logging into your account. You may also contact us to request deletion of your account and certain personal information.
Opt-out of marketing communications:
You can opt-out of marketing-related emails by following the instructions at the bottom of the emails.
Personal information requests:
You may request information about how we collect and use personal information, access a copy of the personal information collected, opt-out of the sale of personal information, correct inaccuracies, delete unnecessary information, object to processing for legitimate interests, request restrictions on use, and withdraw consent to processing.
How to submit requests:
Submit a request via the privacy request portal for access or deletion of personal information. Click the provided link to opt-out of the sale of personal information. For other requests, write to us using the contact information provided.
Limits on choices:
Your choices may be limited in some instances where fulfilling the request impairs the rights of others, affects service provision, or compliance with legal obligations.
Complaints:
If unsatisfied, submit a complaint to us. In certain jurisdictions, you may lodge a complaint with a supervisory authority.
Other Sites and Services:
Our Services may contain links to third-party websites and online services. We are not responsible for the actions of third-party websites and do not endorse or claim affiliation with them.
Google reCAPTCHA:
We use Google reCAPTCHA to protect our website from automated programs. reCAPTCHA analyzes user behavior and data input to verify if it is done by a person or automated bot. Data collected is evaluated by Google. Your use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
Security:
We have security measures in place to protect personal information, but we cannot guarantee its security.
International Data Transfer:
Personal information may be provided to our website in the U.S. and transferred to affiliates and service providers in the U.S. and other countries. Jurisdictions may not offer the same data protection laws as your home country. We implement safeguards for cross-border data transfers to ensure adequate protection and compliance with data protection laws. Contact us for more information on international data transfers.
Children
Our Services are not intended for use by children under 16 years of age. If we learn that we have collected personal information through our Services from a child under 16 without the consent of the child's parent or guardian as required by law, we will delete it.
Job Applicants
When you visit the "Careers" section of our website at wukiyo.com, we collect the information provided by you in connection with your job application. This includes business and personal contact details, professional credentials and skills, educational and work history, and other relevant information typically found in a resume. This may also encompass any diversity information voluntarily disclosed. We utilize this data to facilitate our recruitment processes, evaluate job candidates, monitor recruitment statistics, respond to surveys, and improve website administration. Additionally, we may use this information as necessary to comply with laws, protect rights and property, investigate legal matters, and prevent violations of the law, the Privacy Policy, or the Terms & Conditions.
Retention of Personal Information
Personal information is retained for as long as necessary to fulfill the purposes for which it was collected and processed, in alignment with retention policies and regulatory obligations or until consent is revoked if applicable. When determining the appropriate retention period, factors such as the amount, nature, and sensitivity of personal information, the potential risks associated with unauthorized use or disclosure, the purposes of data usage, available alternative means to achieve such purposes, and legal and regulatory requirements are considered.
Changes to This Privacy Policy
We reserve the right to revise this Privacy Policy at any time. In the event of significant modifications, we will notify you by updating the date of the Privacy Policy on wukiyo.com and our online services. If required by law, we will also deliver notifications through additional channels that are likely to reach you, such as email or other methods within our Services. Upon posting the updated version, any alterations to the Privacy Policy are effective immediately. Your continued use of our Services signifies your acceptance of the revised Privacy Policy.
How to Contact Us
WUKIYO Limited [HK] is the entity responsible for the processing of personal information and acts as the data controller for such processing. To contact us, email us at support@wukiyo.com or reach us at the following address:
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Plaza 367 - 375 Queen's Rd Central Sheung Wan
Hong Kong -
For any inquiries or requests from individuals in the EEA, contact WUKIYO Limited at support@wukiyo.com or by mail at:
Plaza 367 - 375 Queen's Rd Central Sheung Wan
Hong Kong
Privacy Snapshot
We collect various categories of data for different purposes through our Services. Here is a summary of our data collection practices:
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Data Category Collected:
- Identifiers such as real name, IP address, email address
- Collection Method: When you use our Services or from third-party sites
- Primary Purposes: Delivering Services, improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
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Data Category Collected:
- Personal information under the California Customer Records Statute
- Collection Method: When you use our Services or from third parties
- Primary Purposes: Delivering Services, improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
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Data Category Collected:
- Commercial information, records of products/services purchased
- Collection Method: When you use our Services
- Primary Purposes: Delivering Services, improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
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Data Category Collected:
- Internet or electronic network activity information, browsing, search history
- Collection Method: When you use our Services
- Primary Purposes: Improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
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Data Category Collected:
- Inferences drawn from data to create behavior profiles
- Collection Method: When you use our Services or from third parties
- Primary Purposes: Improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
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Data Category Collected:
- Geolocation data
- Collection Method: When you use our Services
- Primary Purposes: Improving, monitoring, personalizing, marketing, advertising
- Key Disclosures: Service providers (Sharing Limit: No), Third parties (Sharing Limit: Yes)
Please refer to our complete Privacy Policy for detailed information on data practices and usage.